How do I figure out Product-Market fit?
ET Startup School
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How Did Jaipur Make Money?
Jaipur: We built a very loyal customer base. And that customer base delivered metrics that were unheard of in the industry. So, yes, I mean, at a gross margin, never we were making big bucks. For us to be able to do that, we needed to go on each other. To draw the 99% who were not shopping online. It is a classical zero to one versus one to end journey.
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