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Travis and Jen discuss various topics related to YouTube, including starting a new YouTube channel, the challenges of getting views on new channels, the importance of playlists for family-friendly content, strategies for collaborating with larger creators, and the myths surrounding daily uploads and the impact of bad videos on future videos. In this conversation, Travis and Jenn discuss several myths and misconceptions about YouTube. They debunk the idea that YouTube's algorithm punishes creators by lowering their impressions, clarify that shorts do not make as much money as long-form videos, and explain that being monetized is not necessary to get views. They also address the importance (or lack thereof) of tags and hashtags for video discovery, and discuss the concept of retention editing and how it varies depending on the niche. Overall, they emphasize the need to think logically and consider the specific dynamics of each platform and niche when it comes to YouTube strategies.
Takeaways
- Starting a new YouTube channel takes time and patience, and it's normal to have low views in the beginning.
- Playlists are important for organizing content on your channel, but they don't significantly impact views.
- Collaborating with larger creators requires making it easy for them to collaborate with you and building relationships with them.
- Daily uploads are not necessary for growth, and it's more important to focus on creating quality content.
- A bad video does not necessarily hurt the performance of future videos, but low click-through rates may impact impressions. YouTube's algorithm does not punish creators by lowering their impressions; lower impressions may be due to lack of engagement from viewers.
- Shorts do not make as much money as long-form videos; the exception is for creators with millions of views on shorts.
- Being monetized is not necessary to get views on YouTube; YouTube can still monetize videos even if the creator is not monetized.
- Tags are not important for video discovery on YouTube; they are mainly used for misspellings.
- Hashtags on YouTube are generally ineffective for video discovery; they are more useful for creating unique hashtag pages for a channel.
- Retention editing varies depending on the niche; the editing style should align with the content and audience expectations.
- It is important to consider the specific dynamics of each platform and niche when developing YouTube strategies.
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