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What’s going on with the media and advertising industries at 2023’s midway point

The Digiday Podcast

CHAPTER

The Future of AI

When generative AI was first coming out especially like chat GPT was being talked about in earnest amongst a lot of media companies. It'll be interesting to follow how it affects other things like misinformation and you know other very scary things that I've already seen circulating online but all this is say I think it's a very new area that I think very focused on trying to drive in investment dollars and things of that nature. But at the moment like you need prompt engineers like that's probably one of the biggest you know opportunities in terms of jobs when it comes to creative organizations.

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