036: Dave Trott on 30 years of advertising creativity
A LOAD OF BS ON SPORT
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What's the O T S?
We don't even know that nowadays. Nobody has ever discussed the o t s before you go in, how many times are we going to run this hed? And consequently, that's one of us thing. We just need an ed. So from the media terms, we got filled with space, and i've built you fantastic efficiency here. Can you bore the hars off everybody with this? Wasn't written on the brief, probably not. But me think it reflects somehow that we just live in this business world. It's not only sing but where more data, call it big data is considered the panacea for most customer behavior ills. I men, data's grigt
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