The Brand Bias in Esio Soptware

Moss could have gone five years justino launching the best of the best and all this gray stuff, and have this cool reputation. But then, you know, they launch like one real stinker when thy just really let everybody down. It takes time to earn that trust in that faith back. People are also chanting, scale, leverage. Only do things that scale. Don't trade time for money. And we just ging to talked a lttle bit about why that works, maybe in some scenarios, but not at all scnarios.