The Importance of Understanding Your Audience

We engage our clients to talk through the sales team so that you can understand what exactly their customers really want and the language they use. We go out on it uh facebook groups, reddit quora fb groups link team and then we put that on our content for the writer to use in a way that they feel very comfortable with yeah i think that's such an important point because understanding of the audience is one layer of things but understanding their understanding of what they're looking for is another. If you don't know what the people in that industry that particular audience are looking for if you have a more educated audience in a particular topic you could just be almost come off as like patronizing or