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Episode 136: Will Jonathan Roberts become People’s Sexiest Man in AI

Marketecture: Get Smart. Fast.

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AI's Transformative Role in Advertising Tech

This chapter explores the rapidly changing landscape of AI and advertising technology, focusing on new players in LLM search optimization and significant funding developments. It examines the implications of whistleblower allegations against Meta and the evolving responsibilities of the IAB in relation to AI-generated content. The discussion also touches on shifts in online search behaviors and the impact of AI on traditional advertising metrics, raising critical questions about user privacy and data accuracy.

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