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CRO/CSO Dialpad, Dan O’Connell: Taking Risks and Running a Company
Grit
How to Be a Monopoly in an Industry
When you talk about having a monopoly in an industry and then being a salesperson, this was it. This was selling ads on Google against newspapers. That was the competition. I joke with people now in hindsight because it was like terrible analogy, shooting fish in a barrel. But you were competing to say, hey, I can help you. You're not going to pay for brand awareness on search. So you can make sure that you just get exposure. It doesn't cost you anything. By the way, you pay for that brand exposure every time you run a TV ad or a newspaper and a radio... Do you want to buy some ads? Anyways, tell people like go join
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