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We interviewed YouTube employees about Shorts monetization
The Colin and Samir Show
The TikTok Creator Fund
YouTube is adding revenue share to shorts. Ads will have different CPMs across a wide range of videos. The first time any platform has really tried this, it's scale. We're not going to have individualized CPMs like we do for long form videos. This is going to be the type of thing where maybe you are a creator in a high CPM category. Your contribution just goes to the overall pool.
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