The Crisis Playbook

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The team at nassau knew they couldn't change the laws of orbital mechanics or chemistrybut they could make a round peg fit in ta square hole. To survive a crisis, you have to double down on who you already are as a company. We'll find out what jenifer lopez learned when she mapped the journeys of online shoppers like the one that bought 17 pairs of shoes. And then we start predicting how is this actually going to play out for our retail partners and credit card customers.

To survive a crisis, you have to double down on who you already are as a company. This is something Ellen Kullman knows, having led DuPont through the 2008-2009 financial crisis, and taken the CEO role at 3D-printing unicorn Carbon only weeks before Covid hit. Through her years as a leader, Ellen has developed four crisis principles that allowed her to lead teams and thrive through pandemic, economic meltdown, and beyond. The key? Practicing the principles in calmer times, before crisis hits. Because as Reid says: there's no such thing as a crisis playbook. There's just your playbook. Cameos: Amy Shira Teitel (spaceflight historian), Jonah Peretti (BuzzFeed), Brian Chesky (Airbnb), Neil Blumenthal (Warby Parker), and Stacy Brown-Philpot (TaskRabbit).

Read a transcript of this interview at: https://mastersofscale.com/ellen-kullman/

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