This chapter discusses how Generative AI (Gen AI) can transform the product development process by enabling a more experimental and iterative approach to design. It explores the potential of Gen AI in generating multiple prototypes, testing them against each other, and facilitating the entire product development process.
With so many different definitions, it can be difficult to understand exactly what product thinking is, and how it can transform your organization. In this episode, Thoughtworks’ product leaders, Rujia Wang and Jonathan Savage, explore how it can help you enhance your customer experience, and dispel some common misconceptions. It’s essential listening if you’re a product leader seeking to refine your customer experience, create ambitious new products, and foster a culture of innovation.