4min chapter

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CC Flashback: Emma Chamberlain on taking a coffee break from YouTube

Creative Control

CHAPTER

Chamberlain Coffee's Rebrand in 2020

YouTuber Emma Chamberlain launched her own coffee brand in 2019. She says she wanted to have fun with the packaging and not just be like a boring bag. "I'm so heavily involved in internet culture, I have a good understanding of what people respond to best on the internet"

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