How to Drive Traffic From All Different Parts of the Customer Journey

There is a better way and it's not just ignoring your mailing list, which is the other alternative approach taken by many. I'm going to give an example of another client called Toolstore Canada. We actually found out that carpentry was really popular with the readers of their email. One of their newsletters did really well when we talked about carpentry. What we decided to do is make a woodworking newsletter of the month.