Let's Go Social Only or Profit Only?

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Businesses have to serve shareholders as much as they have to serve stakehold it's an and proposition, not an or. And leaders me to understand that if they go too far in one direction or the other, that's problematic. So people say, oh, i'm doing purpose, so i don't deliver short term anything. You know, leave me alone. I'm busy with my long term. Now you see what i'm saying over here, you now it's not saying, let's go social only. Let's go profit only.

Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. Until recently, he chaired the Advanced Management Program, the flagship senior leader executive program, at the school.

Ranjay's book is available now: Deep Purpose: The Heart and Soul of High-Performance Companies.

Learn more about Ranjay at: ranjaygulati.com.

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