The Luxury Item with Scott Kerr cover image

S08 E08: Anish Melwani, Chairman & CEO of LVMH for North America

The Luxury Item with Scott Kerr

00:00

Implementing Blockchain Technology for Luxury Goods Authentication and Tracking

This chapter discusses the implementation of blockchain technology in the luxury goods industry, specifically in relation to authentication and tracking. The focus is on traceability and authenticity, with examples given such as Louis Vuitton's jewelry line.

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