Derek Sivers on Changing Your Mind and Saying No
Elevate with Robert Glazer
00:00
Getting Rid of the $150 Sweater
When we buy something and it sits there, it bothers us. We just can't walk away from it or just donate it or just get rid of it. It is something about the sunk cost in this physical realm versus again, if you go spend $200 on a dinner and you don't like the dinner, you didn't love it. That's a done transaction. The money's gone and when the food's gone, you pay the bill.
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