The Importance of Salary Transparency and Employer Branding through Podcasts

Career Sites still play a central role in talent acquisition, but are they evolving quickly enough? With many employers still working in career site redevelopment cycles that take years rather than months, are they keeping pace with candidate expectations and rapid advances in technology?

My guest this week is Bas van de Haterd, who is returning to the show to give us his annual update on the career site research he has been running for the past 18 years. The latest edition looks at 100 data points across the careers sites of 550 large employers to determine the key trends and just how quickly career sites are evolving.

In the interview, we discuss:

• What does the career site landscape of 2025 look like?

• What's new, what's getting worse, what's getting better

• Rethinking Job advert design

• Ghosting

• The role of corporate podcasts

• How Conversational AI is killing legacy chatbots

• The one thing employers can do to radically improve their results

• What does the future look like

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A full transcript will appear here shortly.