297. Mobile Marketing in 2025: What Still Works (and What’s Dead)
Deconstructor of Fun
00:00
Navigating User Acquisition in Mobile Marketing
This chapter examines the evolving strategies in user acquisition (UA) within mobile marketing, highlighting the shift from manual techniques to algorithm-driven automation. It emphasizes the need for cross-functional collaboration among creative, product, and data teams to optimize advertising effectiveness. Additionally, the discussion advocates for innovative storytelling approaches over replication of existing strategies while balancing creativity with performance metrics in campaigns.
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