The Strength of Weak Tie in Everyday Life

Makranoveter's influential paper was called the strength of weak ties. In everyday life, people find out about jobs by talking to their friends and family. Makranoveter noticed that across different groups or communities, it wasn't just ta, they didn't care about them. And if someone were to talk about an issue like water conservation, or like fair genger practices in the workplace, it wasn't something that people understood.