Understanding Generation Beta

The biggest strike in ski history hit during the busiest ski week of the year… and Vail lost $400M.

A brand new generation is being born in 2025: Gen Beta… And we found its 1 defining trait.

NYC launched America’s largest traffic experiment: Congestion Pricing… And every city is watching.

$MTN $SPY $BTC

Want more? Check out the latest episode of our weekly deep dive show, The Best One Yet. This week’s episode is on The Oregon Trail: “Tricking Kids Into Liking School Since 1971” 🐂 Subscribe at Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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