i'm curious, and are you good on time. I think you have a fascinating concept that i first heard about a year ago when we, i think, last spoke. So can you justlike unpack that concept for us? Yes. And i'll try to tell the story as quickly as possible. But like when it's like, literally 20 years ago, it's odd. It's actually, now, im thinking ot its 20 years ago,. almost to the day. He had already built and sold the business but then he did some poor investing. After losing all his money,  he was so depressed. Then one day he started writing down ten ideas in a cafe.

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