We Don't Iterate Enough

The success of small talk in what it's achieved. It spawned object or any programming. It made mouse and wizzy wig editing. All of that stuff came out of small talk and that team. And so that success comes from, in large part, this rewrite, the re writing process. Then make a prototype, see how it works, learn something from it. If you learn how to make it better, do it. Make it better, start again.