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129. Ineos implosion and TNT TV turmoil with Rapha CEO Fran Millar

Cyclist Magazine Podcast

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Building Winning Behaviors in Cycling

This chapter explores the journey of a prominent cycling brand grappling with profitability while emphasizing the importance of team culture and values. It discusses leadership strategies that foster engagement and develop winning behaviors, drawing parallels between experiences in Team Sky and the current cycling apparel brand. The conversation highlights the necessity of accountability, role modeling, and a bottom-up approach to cultivating a strong organizational culture.

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