Introduction

Passion is an emotion, and emotions cloud your logic. The market doesn't care how much you love what you do. If you think with your heart instead of your brain, you are setting yourself up for failure. A marriage is only fulfilling because your spouse loves you back. I'm passionate about craft beer but i wouldn't dare enter that market even if i'd get everything right. You can choose to enter any market, in any industry, in any city. And the world is your oyster. It's highly competitive so don't be alone when it comes to finding a business partner. Don't ignore the warning signs - they're there all along. Be smart enough to take the