4min chapter

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An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Me

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CHAPTER

The Upending of TV Measurement

Kelly Wallace: It seems like the conversation around TV measurement is just seeping with pure frustration right now. But at the same time, this upending of measurement that we're seeing is also a result of all of these different measurement companies trying to do better than what the industry is used to," she says. "We have pretty good confidence in what we're seeing from a cross platform measurement perspective"

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