A lot of people that I've spoken with over the years, they get excited, they go all in and they burn out three months later. And most things don't get huge traction in three months. Most businesses aren't soaring after three months after launch date. A lot of times it takes a year, two years, five years to really grow it into something that is meaningful and that is substantial. So think about this, that Fire Nation, what are you oddly obsessed with? That's the starting point.

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