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290: Spencer Patterson — Mastering Market Niches and Startup Growth

The Bootstrapped Founder

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Building a Software-as-a-Service (SaaS) Business in an Unfamiliar Space

This chapter discusses the experience of building a software-as-a-service (SaaS) business in a space that the speaker was not familiar with. They hired developers despite not being a developer themselves, facing challenges in finding the right developers. They also highlight the importance of having a strong pitch and targeting the right audience in order to succeed in selling a product.

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