Most people think the best clients come from vetted business networks. But in today’s case study, you’ll hear how this founder quietly generated $40,000 in additional annual revenue from casual conversations inside non-business spaces.
Flo Esho, CEO of virtual executive assistant agency The Easy Flow Life, landed one high-ticket retainer client at a dinner with a local mommy group, and another through a single Facebook comment in a 28,000-member lifestyle group.
The secret? Intentional presence inside interest-based digital communities, not to pitch — but to meaningfully participate as a relatable, holistic person.
These two client wins were just the beginning. Flo’s subtle engagement style in these overlooked spaces now fuels an ongoing stream of discovery calls and warm referrals, giving her organic visibility and dream clients she connects with on a deeper level.
If you’re tired of traditional networking, this episode is an exercise in creative relationship building that will challenge you to show up outside the normal business box.
Connect with Flo:
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