Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works cover image

177 - 7 Most Common Newsletter Mistakes (and How to Fix Them)

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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What's Your Visual Hierarchy?

All communication needs to have this hierarchy, because it's like when you land on a page and there's a big headline at the top. So if i know that's my favorite part of susy's news letter, i might skip the rest and go straight to member up dates. Mistake number six is not considering how your content is going to look on a mobile device. You want to be designing absolutely everything for mobile first. And even little things, things that seem small in the hierarchy, like captions on photographs, are actually quite important. Theye're some of the most redcontent on a page. A and right now, we're at parity in terms of the traffic to

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