Software-defined vehicles and brand value

A quiet end of the year for the automotive industry? Not a bit of it. With the EU about to weaken its EV ambitions in the coming days, Imogen Bhogal and Dan Caesar take a look at the surprising surge of EV sales in the Ukraine, Ford's brand new bridge to Europe, and how all roads seemingly lead to China. Keep your finger on the sporadic pulse of an industry under pressure, click to listen...

Stories covered in this episode can be found further down in this description box, in the meantime...

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STORIES: Eagerly-awaited EV spied in Oz: https://www.carsguide.com.au/car-news/eagerly-awaited-ev-spied-in-oz-100367

Ukraine - 39% BEV Share!: https://cleantechnica.com/2025/12/09/ukraine-39-bev-share/

Ford will launch Renault-based small EVs in Europe https://www.autonews.com/ford/ane-ford-renault-partnership-1209/

Ford CEO: Europe is risking the future of its auto industry - https://www.ft.com/content/4b9b3dbb-7d4c-48d1-b25e-0a3fe2572bf1

Uber Pulls Back from Electric Cars, Slashing Incentives. https://www.bloomberg.com/news/articles/2025-12-10/uber-pulls-back-from-evs-slashing-incentives-for-drivers?embedded-checkout=true

EU tariffs on Chinese EVs to protect European automakers may have had the opposite effect - https://www.autonews.com/manufacturing/automakers/ane-china-europe-tariffs-1209/

Recommendations Software Defined Vehicles: https://youtu.be/ejYE2zxKZhY

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