#326: South Africa’s Most Used Loyalty Programme, Clicks ClubCard Raises the Loyalty Game - Hosted by Amanda Cromhout
Let's Talk Loyalty
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How Did You Get Your Dream Job With Clicks?
I'm actually a trained equinimetrician and my journey with marketing actually started in the Coca-Cola system. My journey was loyalty and started when I joined macro as the marketing director early in 2013 ish. So it's quite instrumental when we launched the macro M card program which is more a subscription based loyalty program was app based. From there on I became this games group marketing director and obviously with their benefits club card as well. And in that time I was very fortunate to launch the full youth club for them during 2018-2019. Then I landed my dream job with clicks in April 2021 and then the rest is history.
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