11min chapter

Acquired cover image

Mars Inc. (the chocolate story)

Acquired

CHAPTER

Power Struggles in the Chocolate Empire

This chapter examines the power dynamics following Ethel's death, focusing on the division of her stock and the ensuing struggles for control within Mars Incorporated. It highlights Forrest's strategic maneuvers as he challenges the existing leadership and works towards gaining full control of the company. The narrative reveals significant shifts in corporate culture and operational strategies, including bold decisions to create an independent chocolate brand as part of a broader strategy for sustainability and growth.

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