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#064 The Synthesis of Media and Ecommerce with Kevin Espiritu of Epic Gardening

Smart Friends

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The Parasocial Relationship of a Creator

I think that's a huge responsibility, honestly. I see people abusing the neurochemistry and yeah, some shitty stuff online. Well, there's a lot you can do if you understand it. But how you got there is how you have to remain there in a way. Like, for example, as a super hot Instagram model, it's tough to build a million following then pivot to be sass. It's just not going to work. You know, like the way you get there is the way you have to sort of remain your audience comes for a certain reason. Back to the authenticity and picking something that you're very happy to do for the rest of your life.

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