How to Send Out a Newsletter to Your Audience

"I don't actually know what system I use to send out a newsletter because of a different tool that I use, which is an assistant. That has been for me an incredibly valuable way of offloading the parts of this business that I know are important but that I don't want to do and still get some value out of them," he says. "You can start collecting emails now and then when your first novel comes out five years from now, then maybe you have a few thousand names on that list."