I Think the Kick Cat Is a Bad Idea but It's a Good Idea and You're Right a Lot of People Will Fall for It.

Stephen Colbert: A lot of people are underestimating the amount of people that will see rice syrup instead of sugar and think oh well that's plants that's healthier or people who just see cartoon oats or wheat on the on the picture. He says when they make an alternative version of a product but still they make the product and they just put a new label on it like with veggie chips right we make an alternative chip we're just calling it a veggie chip, he says. "That's that is a trap that makes people suddenly start thinking i think that they're eating health food" Stephen Colbert: I hope hope Stephen you don't consider the kick cat to be too much of a