The Importance of Being Your Own Brand

Everybody is their own brand. And you hear Gary V talking about this all the time. People who are not and have not started to understand that they're their own brand are behind the curve. A lot of guys will go out there in their hustle and they'll never let their reputation build them to a point of being a lighthouse where all of a sudden people are calling you. They just keep doing the, I call it squirrel mentality. You know what I mean?