What Do You Want to Sell?

If you are the expert, or you're trying to be the expert selling your thing, i don't care if you have guess coming on. People don't just get up on your stage and talk. It's like they have been vetted through you whend you've got your process. And so for you to then bring on experts for your show makes a lot of sense because it connects to what you're selling. Thepends on the people who are watching this. If you are selling something similar like that, cool. So i always start with, what are you trying to sell as an er? And then let's make content around that to help drive the right prospects to you.