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208: Louis Nicholls — Growing Your Newsletter
The Bootstrapped Founder
How to Maintain Customer Quality in a Network in Product Business
I want to encourage people to build an email list because I just think it's the best way to kind of de-risk your platform. And over time, nobody can really take that list away from you unless you're too lazy to export it and your email service provider goes down. So when somebody is starting out building a newsletter, what are reasonable expectations that they should be setting for themselves to not burn out on it or to not overshoot the reality that is out there?
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