3min chapter

Thinking outside the box with Gavin Rubinstein cover image

#20 Ivan Bresic

Thinking outside the box with Gavin Rubinstein

CHAPTER

What Does Bias Work Look Like to You?

Bias agents are thriving, but what does bias work look like to you? You've got 20, 30 people here in your room. They probably think that they have to go look for listings. And the industry where we've always just chaste listings. Shannon and I took the approach, which we'd learned from our previous employer, that let's service buyers because they're going to become sellers and then they're largely forgotten about. If a 22 year old kid in real estate meets a buyer this weekend, he could potentially get a $22,500 fee in five years. Now imagine that 50 times this year.

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