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Misbehaving with Richard Thaler

Hidden Brain

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Self Control Is Work

In the 19 seventies, stanford psychologist walter michel conducted a series of experiments that came to be known as the marsh mallow test. Small children were put in a room and told they could either get one marsh mallow away, but if they stayed in the room and didn't eat the marshmallow, they would get a second. Richard Taylor: Why have classical economics ignored the idea that humans have trouble with self control?

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