3min chapter

Marketecture: Get Smart. Fast. cover image

Episode 22: Mike Katz Cuts Through the CDP BS

Marketecture: Get Smart. Fast.

CHAPTER

WPP and NVIDIA Partner to Build AI Enabled Content Engine for Digital Advertising

WPP and NVIDIA announced a partnership to build AI enabled content engine for digital advertising. I'm not an expert in NVIDIA products, but it's kind of interesting just because there are two, two company names you wouldn't expect to be in this announcement. The real work that's being done on the generative stuff, which we talked about last week with the big ad platforms is where the real interesting stuff is. And then ultimately, how the non-World Garden opportunity starts to emerge, that's where I think the real opportunity is.

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