5min chapter

FOMO Sapiens with Patrick J. McGinnis cover image

S9 Ep11. Mindy Weinstein on the Power of Scarcity

FOMO Sapiens with Patrick J. McGinnis

CHAPTER

The Power of the McRib

People are more interested in avoiding pain than getting benefit. McDonald's did a whole ad campaign called farm fear of missing out on McRib. People will get back to you right away that would have just kept because they have, you know, fear of a better option. And so it is incredible to me, the power and you have to obviously be honest with your information.

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