The Rise of Bill Balance in Talk Radio

This chapter explores the career and impact of Bill Balance, a controversial radio broadcaster whose show became popular with young women in the 1970s. Bill's advice may be viewed as sexist, but he played a significant role in validating young women's feelings and influencing future shock jock content. The chapter also discusses the evolution of talk radio formats initiated by Bill, setting the stage for the rise of shows like Rush Limbaugh's.