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Bloomberg Businessweek Weekend - September 20th, 2024

Bloomberg Businessweek

Navigating Market Efficiency and Generational Investment Trends

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This chapter explores market efficiency and how the rapid dissemination of information influences investor behavior, particularly during crises like the 2020 pandemic. It also examines the evolving investment preferences of Gen Z, who lean towards alternative investments, and the impact of digital platforms in their investment education.

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