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AI meets tech's friction paradox

People vs Algorithms

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The Importance of Removing Friction in Media

The friction between platforms and media is as old as the internet. Advertising has had a hard time on the internet because for it to work well, it has to create friction that is really at odds with what consumers are trying to accomplish. "I feel like that when we're heading into AI, we act like we don't have agency in doing things," he says.

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