AI meets tech's friction paradox
People vs Algorithms
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The Importance of Removing Friction in Media
The friction between platforms and media is as old as the internet. Advertising has had a hard time on the internet because for it to work well, it has to create friction that is really at odds with what consumers are trying to accomplish. "I feel like that when we're heading into AI, we act like we don't have agency in doing things," he says.
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