Private Label

A, weren't they fining their suppliers if they were likely to deliver something like that? Yes, so. Am, i think we talk about this with private label sometimes. I think there's a trade off with the long term in the short term. A, you often get a benefit from the short term to getting into places and going through things like walmart and his other large m sellers. But i don't know how big the benefits are for some companies if you do that.