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The Three Non-Negotiable Behaviours You Should Be Buying Into
I think I've tried to always never do anything that isn't related to music. So whenever I've done TV things or whatever, as long as it's rooted in music, then I probably know what I'm talking about. This whole wine escapade's been hilarious for me because I love wine - but there's no seriousness of like, we've got to make this quota. It's come from a passion of a hobby. You can watch a concert and drink a nice glass of wine. Somewhere in there is a relationship to what I do and who I am and my hobbies. Authenticity needs to be at the centre of it. The three non-negotiable behaviours that