337: Adapting B2B Digital in a Downturn
Renegade Marketers Unite
00:00
How to Optimize for Impression Share and Revenue
Marketing leaders have to be on the front foot with showing that we're looking for optimization and efficiency. If you've got headroom to upsell into existing customers, then that can offset and de-risk any volatility in new business. For a lot of people, it's the demo, right? If that's the moment where they say, I'm in. What are you doing to sort of help be as sticky as possible for those folks? And we'll start with you, Warren.
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