The idea that if this is 99 % water, and you just have this like special mix of the key molecules to make drink x, does that have all the stuff my body would get from the alternative? Yes. So similar to what happens in a store now, where you get an o j as the example, and a lot of the orange juice is fortified,. They'll ad of viteman b to it, probably as well. And so we can do the exact same thing.
The Sunday Times’ tech correspondent Danny Fortson brings on Matt Mahar, chief executive of Cana, to talk about the problem with the $2 trillion drinks company (5:55), the science of Cana (8:00), how the company started (10:00), where he worked before Cana (16:40), the product (18:15), getting people to buy in (20:00), whether “printed” drinks are good for you (23:30), providing every drink from morning to night (26:00), except for milk and beer (28:40), the specter of Juicero (31:15), and trying to find the right people (34:20).
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