
How to sell to CISOs and security professionals
Outbound Squad
00:00
How Do You Shift the Conversation From Checking a Box to Moving Beyond the Box?
A lot of the people you're reaching out to already have a solution in place, how do you get them to consider looking at other options? How do you shift the conversation from checking a box or moving beyond the box that's been checked? I really recommend not to lead with, but our solution is way better. A lot of solutions are really good. It sounds like something went off in my headset and I'm like hearing somebody speak. Hello? Can you hear me? I think I know what happened. No, you're okay. Okay, want to start that from scratch again, like the last question? Sure.
Transcript
Play full episode