2min chapter

Outbound Squad cover image

How to sell to CISOs and security professionals

Outbound Squad

CHAPTER

How Do You Shift the Conversation From Checking a Box to Moving Beyond the Box?

A lot of the people you're reaching out to already have a solution in place, how do you get them to consider looking at other options? How do you shift the conversation from checking a box or moving beyond the box that's been checked? I really recommend not to lead with, but our solution is way better. A lot of solutions are really good. It sounds like something went off in my headset and I'm like hearing somebody speak. Hello? Can you hear me? I think I know what happened. No, you're okay. Okay, want to start that from scratch again, like the last question? Sure.

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